PPC Management

PPC MANAGEMENT

Pay Per Click Strategies with Proven Results

Be seen by potential customers, clients or patients at the very moment that they’re searching on Google for the products or services you offer. And only pay when they click to visit your website or call.

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HOW PAY PER CLICK ADVERTISING WORKS

When people search on Google, they find two types of results: Organic Search Results and PPC Text Ads. Organic Search Results appear as links on search results pages and aren't part of Google's advertising programs. Text Ads are displayed under an "Ads" label and can appear in two areas, above or below the organic search results. Only up to four ads are eligible to show above the search results.

1. Google Text Ads

Where they appear: Typically along the edge of the page (like the top, side, or bottom)
How they’re matched: Google matches ads to a person’s search based on how closely the search matches your keywords and campaign settings
How they’re ordered: Ads are ordered based on a combination of cost-per-click (CPC) bid and relevance

If you're not already an AdWords advertiser but would like to show ads here, you can sign up on the AdWords homepage.

2. Organic Search results

Where they appear: Usually on the middle of the page
How they’re matched: Google matches sites to a person’s search using information like text on the page and links to that page
How they’re ordered: Results are ordered on the page based on things like relevance to the search term and popularity

In addition to links to webpages, you may also see relevant results on a map that lists local business locations, contact information, and driving directions. Google’s search results are independent of Google’s advertising programs.